Posted by: Costa Designs on: January 18, 2009
If you are doing Pay-Per-Click Advertising for some time, you have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. Even after having your best keywords & a very compelling sales copy – your PPC campaign may fail. And among many reasons, the one that I’m going to elaborate on is your Ad Copy.
Posted by: Costa Designs on: December 23, 2008
Mary Elizabeth Hurn
December 22, 2008
Because search marketing’s greatest strengths are accountability and measurability, experts warn that search efforts should not be among the casualties left lying on the cutting room floor after marketers crunch their budgets during these trying times.
“Search marketing isn’t about speculative ad spending, it’s about getting a return on ad spending,” says [...]
