Posted by: Costa Designs on: December 23, 2008
Mary Elizabeth Hurn
December 22, 2008
Because search marketing’s greatest strengths are accountability and measurability, experts warn that search efforts should not be among the casualties left lying on the cutting room floor after marketers crunch their budgets during these trying times.
“Search marketing isn’t about speculative ad spending, it’s about getting a return on ad spending,” says [...]
