Posted by: Costa Designs on: January 27, 2009
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t [...]
Posted by: Costa Designs on: January 27, 2009
The trouble with search engine optimisation (SEO) is that the people raving about the benefits of the service are also the people providing it.
This means that it can be confusing for a client to choose a company to supply the work. They may have read about the benefits online but they have probably been reading [...]
Posted by: Costa Designs on: January 18, 2009
If you are doing Pay-Per-Click Advertising for some time, you have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. Even after having your best keywords & a very compelling sales copy – your PPC campaign may fail. And among many reasons, the one that I’m going to elaborate on is your Ad Copy.
